THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

What Buyers Should Do During the First 10 Minutes of a Home Showing

What Buyers Should Do During the First 10 Minutes of a Home Showing

What Buyers Should Do During the First 10 Minutes of a Home ShowingMartha Viera Parsons
Published on: 12/08/2026

Touring homes in Southern Arizona? Learn how to evaluate floor plans, storage, privacy, outdoor space, comfort, and layout beyond attractive décor.

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The Ordinary Tuesday Test: Choosing a Home You'll Love Every Day

The Ordinary Tuesday Test: Choosing a Home You'll Love Every Day

The Ordinary Tuesday Test: Choosing a Home You'll Love Every DayMartha Viera Parsons
Published on: 28/07/2026

Searching for a home in Southern Arizona? Learn why your everyday routine matters more than the holidays. Read "The Ordinary Tuesday Test" by Martha Viera Parsons to find a home that truly fits your lifestyle.

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Why I Encourage Buyers to Think Five Years Ahead

Why I Encourage Buyers to Think Five Years Ahead

Why I Encourage Buyers to Think Five Years AheadMartha Viera Parsons
Published on: 23/07/2026

Planning to buy a home in Southern Arizona? Discover why Martha Viera Parsons encourages buyers to think 5 years ahead for flexibility and comfort.

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Good Real Estate Decisions Start With Good Information

Good Real Estate Decisions Start With Good Information

Good Real Estate Decisions Start With Good InformationMartha Viera Parsons
Published on: 23/07/2026

Planning a move in Southern Arizona? Discover why understanding local market context, hidden costs, and community options is the key to real estate success.

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Who Pays the Buyer Agent Now?

Who Pays the Buyer Agent Now?

Who Pays the Buyer Agent Now?Martha Viera Parsons
Published on: 06/07/2026

Confused about buyer agent commissions after the NAR settlement? Learn how buyers and sellers can navigate compensation to secure the best deal in 2026.

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Are You Waiting for Lower Rates Before You Buy?

Are You Waiting for Lower Rates Before You Buy?

Are You Waiting for Lower Rates Before You Buy?Martha Viera Parsons
Published on: 28/06/2026

Waiting for lower interest rates to buy a home? Learn why timing the market could cost you more and explore real estate opportunities in Southern Arizona.

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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